Privacy Policy for Fjord Frostings

Fjord Frostings ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and disclose information when you visit our online platform, purchase products, register for classes, or otherwise interact with us.

1. Information We Collect

We collect various types of information in connection with the services we provide, which include showcasing bespoke cake designs, accepting custom cake orders, providing information on baking classes, and offering online ordering for local delivery.

• Personal Data You Provide: This includes information you give us directly, such as your name, email address, postal address, phone number, payment information (e.g., credit card details for purchases), and any details you provide when placing custom orders (e.g., event date, dietary requirements, design preferences) or signing up for baking classes.
• Information Collected Automatically: When you access our online platform, we may automatically collect certain information about your device and usage, including your IP address, browser type, operating system, referring URLs, and how you interact with our site. This helps us improve our services and user experience.
• Cookies and Similar Technologies: We use cookies and similar technologies to track activity on our service and hold certain information. These are used for functional, performance, and marketing purposes. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To process your orders and transactions, including custom celebration cakes, artisan pastries, custom wedding cakes, dessert catering, seasonal confectionery, and afternoon tea sets.
• To manage your baking class registrations and provide you with relevant information about the classes.
• To communicate with you about your orders, inquiries, promotions, and updates related to our products and services.
• To improve and personalize your experience on our online platform, including showcasing relevant cake designs and offers.
• To operate, maintain, and improve the functionality and security of our online presence and services.
• To detect, prevent, and address technical issues and fraudulent activity.
• To comply with legal obligations and enforce our terms and conditions.

3. Legal Basis for Processing (GDPR)

For individuals in the European Economic Area (EEA) and the UK, we process your personal data based on the following legal grounds:

• Performance of a Contract: When we need to process your data to fulfill our contractual obligations, such as processing your cake orders or class registrations.
• Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party), provided these interests do not override your fundamental rights and freedoms. This includes improving our services, preventing fraud, and marketing our products.
• Consent: In some cases, we may rely on your explicit consent to process your personal data, particularly for certain marketing activities. You have the right to withdraw consent at any time.
• Legal Obligation: When processing is necessary to comply with a legal or regulatory obligation.

4. Sharing Your Information

We may share your personal information with:

• Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, website hosting, data analysis, email delivery, and customer service.
• Legal Compliance and Protection: When required by law or to respond to valid requests by public authorities (e.g., a court or government agency). We may also disclose information to protect our rights, privacy, safety, or property, and that of our customers or others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Your Data Protection Rights

Depending on your location, particularly if you are in the EEA or UK, you have certain rights regarding your personal data:

• The right to access, update, or delete the information we have on you.
• The right to rectification: You have the right to have your information rectified if it is inaccurate or incomplete.
• The right to object: You have the right to object to our processing of your personal data.
• The right of restriction: You have the right to request that we restrict the processing of your personal data.
• The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

To exercise any of these rights, please contact us using the details provided below. You also have the right to lodge a complaint with a supervisory authority if you believe your rights have been violated. For the UK, this is the Information Commissioner's Office (ICO).

7. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Fjord Frostings
• 37 Water's Edge,
• The Quayside,
• Newcastle upon Tyne, Tyne and Wear,
• NE1 3DE, UK